Flip Side Blog

June 16, 2015

Nutritional Health Brings Brand Health?

In this age of the gluten-free, paleo and clean-eating food trends, big food brands have felt a push to accommodate consumers who respond to these buzzwords. Brands such as Frito-Lay, Kellogg and Kraft are experiencing an increase in competition and a decrease in sales, due...

March 2, 2015

JCPenny’s NEW Catalog Equipped with Dog-ear & Pen-circling Capabilities

Ron Johnson, JCPenny’s former CEO, wiped the 1200-plus-page catalog from America’s mailbox in 2009. But with new management and direction, their home catalog has been resurrected. 120 glorious pages feature affordable goodies to fill up living rooms, bedrooms and any other room in need of...

February 5, 2015

Keep It Personal

We are Millennials, hear us … text. And tweet. And snap. While I still look back nostalgically at a time when cell phones were only “for emergencies” and researching involved opening a book, I know I am the typical, technology dependent Millennial girl. Known as...

October 22, 2014

Co-Branding-Does it Work?

Co Branding Does it Work? Kelloggs recently came out with a new peanut butter cereal but ran into the wall when concluding their name alone was not going to be enough to sell their new cereal.What do big brands do in a case like...

September 2, 2014

Smart Advertising or Exploitation?

It seems these days-literally the last few days-that the ALS Ice Bucket Challenge has been a frequent flyer aboard Facebook’s News Feeds with it’s great awareness building and fundraising tactics for ALS. This frigid challenge has recently surfaced and many have come forward with different...

August 20, 2014

Freaked-Out Photos

Remember the old adage, "A picture's worth a thousand words."? I've been a believer in the power of visual brand awareness since the days of Dr. Suess, Tom Terrific and The Captain & Bunny Rabbit entered my life. And how many of you are old...

March 18, 2014

Is Facebook Out Like the Plague?

Researchers at Princeton University have predicted the demise of Facebook by the year 2017 – a short three years from now and 13 years after the February 4, 2004 launch of the social media giant. This bold statement was concocted by comparing the growth curb...

January 6, 2014

Bye-bye dropshadows, hello hero areas. Web trends, 2014

Enjoyable read on the web design trends to expect in 2014. Many that made the list are design elements we've seen steadily creeping in for a while. If you want the "down & dirty," here's the top 10!1 - Non boring typography (sweet!)2 - Flat...

November 12, 2013

Can Amazon Save the Postal Service?

Our country's classic Postal carrier system has been losing ground - and lots of money - for years. Not too long ago, they tried to cut out Saturday delivery to trim budgets. Seemed like a pretty sound idea to me based on the extreme uptick...

August 2, 2013

Thank You Howell Creative Group!

Without sounding like I’m giving a graduation speech, or taking a sad trip down memory lane, it can’t be overstated how great of an opportunity it is to spend a couple of months working for this company. If you don’t mind being passed a fast...

July 25, 2013

Pre-Roll Ads Can Be Effective, They Just Need A Big Makeover

We’ve all experienced the awkwardness of playing a Youtube video for a group of people and have faced the grueling five-second wait until you can skip the pre-roll advertisement. Your group of friends could care less about an ad for a Craftsman table saw when...

June 28, 2013

The Big Deal With “Skinny”

The newest trend in restaurant cocktails involves slimming down everything but the profits. Skinny kicks up salesCocktails with the word “skinny” in their name have jumped a staggering 44% in the Q1 at the top 500 restaurant chains, and have more than...

May 30, 2013

Netflix Knows What They’re Doing, Come On!

Netflix has just written the book on word of mouth marketing with the recent campaign for its “semi-original” show “Arrested Development.” Here’s a hint: quality is key.“Arrested Development” was abruptly cancelled by FOX in 2006, after just three seasons. The now cult classic was nominated...

April 3, 2013

It’s NOT Complicated. *Tiffany’s been waiting to cover this campaign!*

McDonald’s losing Millennial audiences; suffering in sales of product to 20-somethings; major menu redo to gain market share. While a thoroughly interesting issue and story, one of which I’ve regarded curiously lately (see my retweet at R_TiffanyAnne) I knew in this issue of Ad Age...

March 6, 2013

Data’s cool, but sometimes you just have to go with your gut.

Digital marketing mediums have been terrific in helping us gather all that terrific ROI info and stats. And I'm the first one to want to do everything in my power to get our client's tangible results or sales from the marketing communications we produce. After...

January 14, 2013

Thank you for the Internship Experience

To Everyone at Howell Creative Group, This October, I proudly became part of Howell Creative Group as a part-time intern. The reason that I chose Howell was that I was taking Advertising & Marketing Communications class for my Marketing major, and that I was hoping...

November 8, 2012

When a Commercial Goes Viral

  The brand new Chanel No.5 commercial starring Brad Pitt recently went viral online, receiving over 5.6 million views on a single YouTube video. This is the first time that Chanel hired a spokesman for its signature fragrance. In the past, their spokeswomen...

October 29, 2012

Presential Campaign Marketing Via Narrowcasting

Since political parties are purchasing most of the television inventories as we approach the 2012 election, online-video inventory has become an alternative place for candidates’ 30-second ads. Mixpo, an online-video-advertising technology company, has determined that the spending in 2012 could be seven times what it...

July 20, 2012

Skip the Commercials? Who’s Footing the Bill?

As networks are trying to fit more commercials into their airtimes, it appears that some satellite broadcasters are coming up with new ways for viewers to skip them altogether. A new feature called AutoHop,included in Dish digital recorders, allows viewers to skip commercials on...