Freaked-Out Photos

August 20, 2014

Remember the old adage, "A picture's worth a thousand words."? I've been a believer in the power of visual brand awareness since the days of Dr. Suess, Tom Terrific and The Captain & Bunny Rabbit entered my life. 

And how many of you are old enough to recall being concerned over Big Brother? No, not the awful guys on one of the most-amazed-it's-still-onTV shows, but the Big Brother concept that was kicked off by the novel, "1984". 

Now it looks like our social media pals are the "real" Big Brother. All those darling selfies and more are being mined for lots of data for advertisers. 

Every Nike swish is being tracked. The ad world will know what brand of beer is in your boyfriend's hand. And that you probably shop at Target since the bullseye is behind you in your profile picture…ever so slightly. Yep, this trend really is freaking out folks just a bit - even those guys who take their iPhones to bed with them. 

Once that data's all mashed up and spit back out, you'll be even more specifically targeted. Makes you think - do you really want to wear that Polo shirt anymore?


Check out this article:

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Is Facebook Out Like the Plague?

March 18, 2014
Researchers at Princeton University have predicted the demise of Facebook by the year 2017 – a short three years from now and 13 years after the February 4, 2004 launch of the social media giant.

This bold statement was concocted by comparing the growth curb of epidemics like the bubonic plague to that of social media networks. In the beginning, ideas spread through communicative contact, similar to the spread of a virus. Soon, those original idea developers end up losing interest, therefore no longer manifesting the idea, ultimately developing an immunity to the idea.

While Facebook has thus far “outlived” several other networks (remember MySpace?) and stockholders aren’t yet running for the door, it can’t be overlooked that Facebook’s CFO admitted to seeing a decrease in daily users, specifically among younger teens.

I have to agree that the number of teenage users dropping is a red flag, however; I don’t see Facebook fading away just yet. Historically, Facebook hasn’t had a problem updating the platform to stay current with the new social media trends of the day, from the early expansion beyond just college students to the adding of hashtag searches. It has also established itself as a viable and user-friendly platform for businesses to keep up with their followers on a more regular basis than the traditional website.

Whatever happens with Facebook’s plague-like tendancies in the next three years, count on us to be keeping track of the epidemic-style growth curve, and more importantly, what new ideas will infect and spread through our population.
For more, check out the full article and study. 

http://www.theguardian.com/technology/2014/jan/22/facebook-princeton-researchers-infectious-disease

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Bye-bye dropshadows, hello hero areas. Web trends, 2014

January 6, 2014
Enjoyable read on the web design trends to expect in 2014. Many that made the list are design elements we've seen steadily creeping in for a while. If you want the "down & dirty," here's the top 10!

1 - Non boring typography (sweet!)
2 - Flat design (sounds bad, it's not)
3 - Large hero areas ('I need a hero'... <insert that 80s song, here>)
4 - Mobile-centric (dare we say, "duh")
5 - Videos in place of text (yes)
6 - Long scrolling sites (love it!)
7 - Simple color schemes (segueing into Pantone 2014 color of the year...)
8 - Simplified content (sounds smart to us!)
9 - Dropping the sidebar (interesting concept)
10 - Manipulated imagery (thanks for the influence, Instagram!)

For the bonus, 11th trend, you totally have the check out the article!

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Can Amazon Save the Postal Service?

November 12, 2013
Our country's classic Postal carrier system has been losing ground - and lots of money - for years. Not too long ago, they tried to cut out Saturday delivery to trim budgets. Seemed like a pretty sound idea to me based on the extreme uptick in other forms of communications. Met with a myriad of protests (some from the union?), Saturday was back on the ticket.

But Amazon just announced what I think could be a possible savior for the PO - or at least a nice test-crutch for the holiday season. You guessed it - Sunday package delivery of products purchased through Amazon will be delivered by Postal carriers (even in the rain, sleet or snow!)

As someone who's into my AARP-eligible years, I have to admit, I'm encouraged to see this throw-back. Guess we'll wait and see how it goes and if they expand beyond LA and NY in the future.

But now that younger consumers are moving away from stores like Abercrombie & Fitch and doing more shopping on-line where every three-dimensional item they purchase needs a delivery mechanism, we just may see more of those little white trucks on the roads. Be careful out there since the PO is always the winner if there's a crash - or is that just an old rumor?

http://www.usatoday.com/story/tech/2013/11/11/amazon-sunday-delivery-usps/3479055/

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