Howell Creative Group

FolderGoals and Services Provided

1. Strengthen Brand from Inside Out

  • Conduct a brand audit, evaluate and review strengths
    and weakness of existing position; refine basic logo
  • Craft brand parameters and produce brand platform
  • Create Visual Identity System Style Guide to render faculty
    and staff stronger, more informed brand ambassadors
  • Facilitate internalization of key messages and provide
    a singular brand platform and tag line

2. Create Marketing Tools for Development Initiatives

  • Develop print collateral that includes refined messaging and quick selling of VIMS benefits to community at large
  • Create overall marketing folder receptacle for customized inserts targeted toward specific audiences

3. Launch Branding and Awareness Advertising Campaign

  • Develop media planning focusing on high impact, aligned target audiences within geographic boundaries
  • Print advertising with W&M Alumni Magazine, Virginia Living Magazine, WHRO Magazine (Dimensions),
    Chesapeake Bay Magazine
    and Waterways Guide
  • Generate TV campaign airing from Hampton Roads to Richmond, targeting adults 45-64 and 65+, college graduates and those who regularly
    donate money or time to environmental causes. Schedule reaches upwards of 80% of target audiences with (:30) second spot
  • Coordinate radio and online advertising throughout Hampton Roads, utilizing public radio affiliates

 

BRANDING

 

Logo Upgrade

VIMS logo upgrade

 

Brand Platform and Visual Identity System Style Guide

VIMS Style Guide

Download PDF

Download Brand Platform

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PRINT COLLATERAL

Overview Folder

VIMS Pocket Folder

Download PDF

 

Development Brochure

VIMS Development Brochure

Download PDF

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PRINT AND ONLINE ADVERTISING CAMPAIGN

 

Print Ad Campaign

Vims Print Ads

Download Chesapeake Bay Magazine Ad PDF

Download Virginia Living Magazine Ad PDF

Download WHRO Magazine Ad PDF

Download Waterways Guide Ad PDF

Download William & Mary Alumni Magazine Ad PDF

 

Online Ad Campaign

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Comcast Online Ad

 

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Cox Online Ad

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TV AND RADIO SPOTS

 

TV Commercial

 

Radio Spot

 

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VIDEOS

 

2-Minute Video

Full-Length Video

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