Goals and Services Provided
1. Strengthen Brand from Inside Out
- Conduct a brand audit, evaluate and review strengths
and weakness of existing position; refine basic logo - Craft brand parameters and produce brand platform
- Create Visual Identity System Style Guide to render faculty
and staff stronger, more informed brand ambassadors - Facilitate internalization of key messages and provide
a singular brand platform and tag line
2. Create Marketing Tools for Development Initiatives
- Develop print collateral that includes refined messaging and quick selling of VIMS benefits to community at large
- Create overall marketing folder receptacle for customized inserts targeted toward specific audiences
3. Launch Branding and Awareness Advertising Campaign
- Develop media planning focusing on high impact, aligned target audiences within geographic boundaries
- Print advertising with W&M Alumni Magazine, Virginia Living Magazine, WHRO Magazine (Dimensions),
Chesapeake Bay Magazine and Waterways Guide - Generate TV campaign airing from Hampton Roads to Richmond, targeting adults 45-64 and 65+, college graduates
and those
who regularly
donate money or time to environmental causes. Schedule reaches upwards of 80% of target audiences with (:30) second spot - Coordinate radio and online advertising throughout Hampton Roads, utilizing public radio affiliates
Logo Upgrade
Brand Platform and Visual Identity System Style Guide
Overview Folder
Development Brochure
PRINT AND ONLINE ADVERTISING CAMPAIGN
Print Ad Campaign
Download Chesapeake Bay Magazine Ad PDF
Download Virginia Living Magazine Ad PDF
Download Waterways Guide Ad PDF
Download William & Mary Alumni Magazine Ad PDF
Online Ad Campaign
Comcast Online Ad
Cox Online Ad
TV Commercial
Radio Spot
2-Minute Video
Full-Length Video