Tiffany Reaves
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“The marketing process is such a captivating journey, it means finding and mapping out a thousand different routes to reach one destination.”
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Howell Creative Group Senior Account Director
Creative, confident and quantitatively focused, Tiffany is a consumer-behavior- driven marketing director with a track record for identifying opportunities for growth and building relationships. She’s a self-starter with cross-functional experience in brand positioning and creative services management.
Tiffany is an innovative campaign planner and effective copywriter with an imaginative approach. Her work in marketing management enables her to develop integrated marketing concepts and find the mediums you need for ultimate effectiveness. Her drive for results, innovation and collaboration are natural instincts, which help ensure the client’s success.
What are you most passionate about when it comes to your work?
I’m energized by strategic thinking and long-term marketing planning. All those really hard-to-make decisions about refining targets and finding impactful ways to be relevant to them gets me excited. Let’s hash it out!
What would your grandmother say about you?
My grandmother would say I have a great sense of style, bless her heart. It wasn’t unusual for my Gam to head to the grocery store with an unnecessarily large cocktail ring and sparkly dress – I definitely follow suit. She left this world when I was 15, but from what I remember and what I’m now told, the apple didn’t fall far from the tree. I like to think I keep her vibrant Nashville spirit alive.
Professional Accolades and Affiliations
- Inside Business Journal, 2015 Top 40 Under 40 Business People
- Graduate of LEAD Historic Triangle
- Board member & Volunteer of the Year, YMCA
- Board member, Hampton Roads American Marketing Association (HRAMA)
- Selected by HRAMA to be one of three marketers representing Eastern Virginia at AMA’s Leadership Summit in Chicago; 350 people, each hand-chosen from across the nation, took part in this event
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