On behalf of their clients and suppliers, Howell Creative Group will send dozens of soft, cuddly bumblebees to disadvantaged area children this holiday season. This marks the 19th year that stuffed toys from the Howell team will find their way to loving homes, with the...
Chrysler's our industry's witness to the power of great branding. Or in this case, re-branding. Recently, Ad Age named Chrysler Group “Marketer of the Year.” Olivier Francois re-branded the bankrupt Chrysler with two major advertising campaigns that have helped to turn around American opinion and increase...
The brand new Chanel No.5 commercial starring Brad Pitt recently went viral online, receiving over 5.6 million views on a single YouTube video. This is the first time that Chanel hired a spokesman for its signature fragrance. In the past, their spokeswomen...
Since political parties are purchasing most of the television inventories as we approach the 2012 election, online-video inventory has become an alternative place for candidates’ 30-second ads. Mixpo, an online-video-advertising technology company, has determined that the spending in 2012 could be seven times what it...
Too cool to not share! Kathy pictured with a scientist at The Virginia Living Museum who is banding Monarch Butterflies. These delicate beauties were born right behind them in that enclosure....
The marketing program booklet Howell Creative Group developed for Williamsburg Choral Guild has received national acclaim: The fine-arts-themed, eight-page booklet presenting Guild performances for the 2011-2012 season recently won the prestigious American Graphic Design Award. Of the 8,000-plus entries received annually, less than 15% win...
As networks are trying to fit more commercials into their airtimes, it appears that some satellite broadcasters are coming up with new ways for viewers to skip them altogether. A new feature called AutoHop,included in Dish digital recorders, allows viewers to skip commercials on...
The team at Howell Creative Group has added another prestigious Summit Creative Award (SCA) to their collection. The SCA was presented to Howell in recognition of brand development for Stacey Sparkman Hall, D.D.S., and the Williamsburg Center For Dental Health. Companies and individuals from more...
JCPenny’s new “everyday low pricing” policy, similar to Walmart’s, has gotten off to a terrible start. The new marketing campaign, that ditches the hundreds of sales offered throughout the year and instead goes with what is touted as a simpler approach, offering low predictable pricing,...
Despite the increasing doubts about the social media sector in the wake of Facebook’s shaky IPO, more companies are turning towards using Twitter’s hashtag in their marketing campaigns to make advertisements more “personal” to viewers. For example, one short NASCAR ad showed driver Brad Keselowski...
Howell Creative Group has been honored with a Go Green Advertising Award for trade show booth graphics the team created for Medical Action Industries/AVID Medical. Howell was selected to receive the award “honoring excellence in green advertising” from among the top 15% of entries nation-wide....
We recently wrapped up Huntington Ingalls Industries' Annual Report the Community. Did you know that 38,000 HII employees commit to thousands of volunteer hours and dollars, all to critical needs in their communities? How wonderful! Howell employees sure do a lot, but HII...
Color has played an important part in U.S. history. Often the popular colors that emerge during certain time periods are keys to understanding the complex moods of a generation. Just thinking back to a high school U.S. History class,...
Shakespeare said it best when he penned Juliet’s famed line, “What’s in a name?” But could it be possible that calling a rose by another name does make it lose its sweetness? What if instead that which we call...
Pinterest. The utterly addicting, high enjoyable online 'collage' that has taken the social media world by storm. For those of you unaware of the wonder that is Pinterest, I quote from their website: "Pinterest is a virtual pinboard that lets you organize and share all...