10 Jun Chevrolet: Sacrificing consumer connection for brand consistency
Posted at 20:32h
in brand, Chevrolet, Chevy, connection, consistency, GM, News, rebranding
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A leaked internal memo reveals that GM wants employees to quit using the Chevy moniker for its 100-year old car brand. What on earth convinced top management and Chevrolet's ad agency that this was a good idea?Let’s face it—consumers view...