07 Mar Luncheon for Tiffany and Alex
The team got together for lunch at the office to celebrate Tiffany moving into her first house and Alex's birthday. Everyone brought food and drinks had a really good time!...
News
23 Feb Howell Creative Group Launches the new Raptor Research Foundation Website
Howell Creative Group is proud to have designed and launched a new website for the team at Raptor Research Foundation. Check it out and let us know what you think.www.raptorresearchfoundation.org...
21 Dec Howell Creative Group Helps Teddy Bears Find Holiday Hugs
On behalf of their clients and suppliers, Howell Creative Group will donate a collection of stuffed teddy bears to area children this holiday season. The cuddly bears, in need of loving hugs from little people, will be distributed with the help of Salvation Army Santas....
15 Nov Howell an Official Sponsor
Howell Creative Group was an official sponsor this last Saturday, November 13th for American Pride Automotive's Family Service Day....
15 Nov Halloween in New Town
Howell came out for Halloween in New Town for the Halloween Parade and party at Nautical Dog. It was great fun!...
15 Nov Zombie Funeral
Howell Creative Group had a blast in New Town on October 21st when they participated in the Zombie Funeral. The event began at...
08 Oct Howell Shares War Stories with Student Entrepreneurs
October 7, 2010. Kathy Howell joined a group of local businesspeople who enjoyed lunch and stimulating discussion with some 40 students from the College of William & Mary’s MBA program. The students, all members of the Mason School of Business Entrepreneur & Innovation Club, got...
05 Oct Music Under the Stars – Williamsburg Symphonia
Williamsburg Symphonia put on a show in Merchant's Square Saturday night, October 2nd. Howell Creative Group enjoyed the music, food and beautiful weather that evening!...
28 Sep Howell Creative Group Continues Winning Ways With Scholar Patriot Logo
Howell Creative Group won a 2010 Bronze Summit Award for the outstanding new logo the firm’s interactive art director John Thomas designed for Providence Classical School (PCS). Individuals and companies from more than 50 countries participate in the annual Summit International Award competition, now in...
13 Sep Howell Creative Group Kicks-off United Way Day of Caring
On Thursday, September 9, Howell Creative Group (pictured) got a jump-start on the United Way Day of Caring officially scheduled for September 15. The Howell team volunteered at the Grove Christian Outreach “Back to School” event aimed at providing needed school supplies to neighborhood youngsters....
13 Aug An inside look at Howell brainstorming.
Some great shots here from our afternoon creative concepting session. The client had a rough idea of where they wanted to go - but no idea how to get there. We worked our way through positioning, competitive set, atmospherics, brand resonance (not to mention...
02 Jul If you think “colors” are just for kids, it’s time to re-think.
Whether you're walking down the aisle checking out the new fall line at Chico's (my favorite), frozen foods at Martin's, towels at Target or dryers at Lowe's, the colors we all see are anything by random. Color selection and management is big business.Imagine trying to...
28 Jun Food, Fun and Famous Chefs, Too — All For a Good Cause
The fabulous FoodAPalooza events, which took place all over the Greater Williamsburg area from June 17 to 20 to benefit the area’s Meals On Wheels, were a scrumptious success. But the stars of the moment were Celebrity Chef Joey Altman and Governor McDonnell’s Executive Chef...
10 Jun Chevrolet: Sacrificing consumer connection for brand consistency
Posted at 20:32h
in brand, Chevrolet, Chevy, connection, consistency, GM, News, rebranding
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A leaked internal memo reveals that GM wants employees to quit using the Chevy moniker for its 100-year old car brand. What on earth convinced top management and Chevrolet's ad agency that this was a good idea?Let’s face it—consumers view...