As networks are trying to fit more commercials into their airtimes, it appears that some satellite broadcasters are coming up with new ways for viewers to skip them altogether. A new feature called AutoHop,included in Dish digital recorders, allows viewers to skip commercials on...
The team at Howell Creative Group has added another prestigious Summit Creative Award (SCA) to their collection. The SCA was presented to Howell in recognition of brand development for Stacey Sparkman Hall, D.D.S., and the Williamsburg Center For Dental Health. Companies and individuals from more...
JCPenny’s new “everyday low pricing” policy, similar to Walmart’s, has gotten off to a terrible start. The new marketing campaign, that ditches the hundreds of sales offered throughout the year and instead goes with what is touted as a simpler approach, offering low predictable pricing,...
Despite the increasing doubts about the social media sector in the wake of Facebook’s shaky IPO, more companies are turning towards using Twitter’s hashtag in their marketing campaigns to make advertisements more “personal” to viewers. For example, one short NASCAR ad showed driver Brad Keselowski...
Howell Creative Group has been honored with a Go Green Advertising Award for trade show booth graphics the team created for Medical Action Industries/AVID Medical. Howell was selected to receive the award “honoring excellence in green advertising” from among the top 15% of entries nation-wide....
We recently wrapped up Huntington Ingalls Industries' Annual Report the Community. Did you know that 38,000 HII employees commit to thousands of volunteer hours and dollars, all to critical needs in their communities? How wonderful! Howell employees sure do a lot, but HII...
Color has played an important part in U.S. history. Often the popular colors that emerge during certain time periods are keys to understanding the complex moods of a generation. Just thinking back to a high school U.S. History class,...
Shakespeare said it best when he penned Juliet’s famed line, “What’s in a name?” But could it be possible that calling a rose by another name does make it lose its sweetness? What if instead that which we call...
Pinterest. The utterly addicting, high enjoyable online 'collage' that has taken the social media world by storm. For those of you unaware of the wonder that is Pinterest, I quote from their website: "Pinterest is a virtual pinboard that lets you organize and share all...
I’m sitting on my lunch break, catching up on a few neglected Words With Friends games on my iPhone. After entering in my amazing 71-point word (love those triple letters on a triple words), I’m forced to spend a few seconds on an...
On behalf of their clients and suppliers, Howell Creative Group will donate a collection of stuffed caterpillars and lady bugs to area children this holiday season. The cuddly bugs, in need of loving hugs from little people, will be distributed with the help of Salvation...
Google announced last week that they are designing an alternative to their AdWords program, called Dynamic Search Ads. The concept is quite simple: instead of using a keyword and matching it to a relevant page, Google is taking a page and matching it to a...
Kathy Howell, President and Creative Director of Howell Creative Group, is awarded "Small Business Person of the Year 2012" by the Greater Williamsburg Chamber and Tourism Alliance.Flocked by her agency team, Howell graciously accepted the award at the Greater Williamsburg Chamber and Tourism Alliance's annual...
While I was writing this blog, we received the sad news that Steve Jobs had passed away. What a wonderfully creative legacy he leaves behind, and I can't help but wonder what amazing "inventions" we'll miss.Vrginia Business magazine had a great article in its September...
Way back when, my late father, who was managing partner in a large accounting firm, complained that many of the young people coming on board didn't know how to write properly. While these college graduates displayed sufficient talent for performing accounting tasks, the reports they...