Client Recommendation, thanks Sticks!

05 Feb Client Recommendation, thanks Sticks!

We were thrilled have a wonderful recommendation come to us from the owners of Sticks Kebob Shop. We worked with them during the months leading up to and then following the grand opening of their newest location.

Howell kicked off the Stick Kebob relationship with a Creative Concept phase, where we formulated their strategic marketing position and messaging. Defining the key points of communication, graphic and visual elements; the results of Creative Concepting drove the Integrated Marketing Plan and tactics within it.

It was a great working relationship and we’re pleased the marketing consultation and planning proved successful — sales at one month post launch reached 112% of goal.

“Sticks Kebob Shop is a Mediterranean, quick-service restaurant founded in Charlottesville, Virginia. To open our first store in Williamsburg, we engaged the Howell Creative Group to develop and manage our marketing roll-out. Their talented team crafted a thoughtful plan designed to drive initial visits and help us meet short-term sales targets. Their knowledge of local market was extremely helpful to identify local ambassadors and to help create goodwill for our brand. We are very pleased with the results of the engagement and felt that the Howell Group delivered on our very explicit expectations. We recommend them without reservation.”

And of course, if you are on the Peninsula and haven’t tried Sticks yet, go! Tell them Howell Creative Group sent you, and do try the Hummus!