Some great shots here from our afternoon creative concepting session. The client had a rough idea of where they wanted to go - but no idea how to get there. We worked our way through positioning, competitive set, atmospherics, brand resonance (not to mention...
Whether you're walking down the aisle checking out the new fall line at Chico's (my favorite), frozen foods at Martin's, towels at Target or dryers at Lowe's, the colors we all see are anything by random. Color selection and management is big business.Imagine trying to...
The fabulous FoodAPalooza events, which took place all over the Greater Williamsburg area from June 17 to 20 to benefit the area’s Meals On Wheels, were a scrumptious success. But the stars of the moment were Celebrity Chef Joey Altman and Governor McDonnell’s Executive Chef...
A leaked internal memo reveals that GM wants employees to quit using the Chevy moniker for its 100-year old car brand. What on earth convinced top management and Chevrolet's ad agency that this was a good idea?Let’s face it—consumers view...
American Pride Auto offered free auto service for all single parents, while Howell Creative Group provided activities for the children. The activities included planting flowers in preparation for Mother's Day, as well as coloring stars to represent American Pride Auto's logo....
What better way to celebrate springtime than with cupcakes! Howell Creative Group exercised there creative culinary skills with an in-house Easter cupcake decorating contest in seeing who could make the most decorative treat. Toppings included Colored Coconut, Candied Sprinkles, Jelly beans and even marshmallow bunnies...
The team of Howell Creative Group took a leap into the season by sending a collection of lively stuffed green lizards for special children this holiday. In appreciation of their clients and suppliers, Howell Creative Group donates the toys for Salvation Army Santas to deliver....
Ross Fuller, of Williamsburg Dental Group, was the winner of Howell Creative Group's "Tap into the College Market" contest in Howell's September 2009 ad for the Greater Williamsburg Chamber & Tourism Alliance's Outlook newsletter.Ross, center, received a prize from the Green Leafe restaurant and...
Debi Schaefer, of Innovative Marketing Solutions, was the winner of Howell Creative Group's "Social Network" contest in Howell's August 2009 ad for the Greater Williamsburg Chamber & Tourism Alliance's Outlook newsletter.Pictured with Debi (third from right) are Howell staff members, from left, Dylan Young, Allen...
Here are some links to useful information about the college market. If you look hard enough you may even be able to find the answer to our September Outlook game!Where college students hang online>>LinkA Look at the Spending Habits of College Students>>Link...
Steven Yavorsky, of James City County Economic Development, was the winner of Howell Creative Group's "In a Flash" contest in Howell's June 2009 ad for the Greater Williamsburg Chamber & Tourism Alliance's Outlook newsletter. Pictured with Steve (center) are Howell staff members, from left, Christy...
Carla Morin, of First Market Bank, was the winner of Howell Creative Group's "Cool Business" contest in Howell's July 2009 ad for the Greater Williamsburg Chamber & Tourism Alliance's Outlook newsletter. Pictured with Carla (second from left) are Allen Miller and Tiffany Francis of the...
Bobbi Jo Stevens, of the Colonial Williamsburg Foundation, was the winner of Howell Creative Group's "Power of Color" contest in Howell's May 2009 ad for the Greater Williamsburg Chamber & Tourism Alliance's Outlook newsletter.Pictured with Bobbi Jo (center) are Howell staff members, from left, Pat...
Here at Howell Creative Group we think Fudge Day should be a national holiday! But since it isn't, we celebrated by bringing in some of the best recipes we could come up with.Including:White Chocolate Cranberry Almond FudgeGirl Scout Samoa FudgeChocolate and peanut butter marble fudgeDodie's...
What better way to celebrate Apple Day than to enjoy the many delicios ways apples can be prepared! Recipes included apple Pie, Apple yogurt muffins, apple granola, apple stuffing....
Adam Nash, of Brooks Real Estate, was the winner of Howell Creative Group's "PR Showers" contest in Howell's April 2009 ad for the Greater Williamsburg Chamber & Tourism Alliance's Outlook newsletter.Pictured with Adam (center) are Howell staff members, from left, Christy Keeler, Pat Murphy, Allen...
Howell Creative Group exercised some creative culinary juices at their very own Cheese Ball Party. April 17th was national Cheese ball day and Howell Creative Group celebrated it in a delicious way. Each member brought in a different kind of cheese ball for everyone to...
Andy Cronan, of Guernsey Tingle Architects, was the winner of Howell Creative Group's "Luck of the Irish" contest in Howell's March 2009 ad for the Greater Williamsburg Chamber & Tourism Alliance's Outlook newsletter.Pictured with Andy (far right) are Howell staff members Kathy Howell and Tiffany...
Howell Creative Group was awarded a Silver Addy at the American Advertising Federation (Hampton Roads chapter) awards dinner held on February 28, 2009. The team was recognized for a logo designed for the Young Emerging Professionals of Williamsburg organization also known as YEP. ...
Need marketing communications help? Contact our team members below.
Website Design & Production
John Thomas
info@alwaysbecreating.com
Graphic Design
Christy Keeler
christy@paige-design.com
Marketing & Social Media
Tiffany Reaves
tiffany@fourteen40marketing.com
Creativity Workshops
& Speaking Engagements
Kathy Howell
kathy@howellcreativegroup.com