Netflix has just written the book on word of mouth marketing with the recent campaign for its “semi-original” show “Arrested Development.” Here’s a hint: quality is key.“Arrested Development” was abruptly cancelled by FOX in 2006, after just three seasons. The now cult classic was nominated...
Howell Creative Group welcomes summer Intern Josh Wallace, a senior marketing major at James Madison University. Josh, who will graduate from JMU in December, will focus on the areas of creative concepting and marketing planning. Adding interns like Josh to the Howell team has become...
Staff from The Design Center at New Town in Williamsburg, VA, pose with supplies they collected to help stock shelves at the new Grove Christian Outreach Center (GCOC) facility. Howell Creative Group, Guernsey Tingle Architects and TAM Consultants coordinated the donation effort with GCOC’s Deena...
Kathy snapped a pic at the Arc of VA Peninsula/Alcoa Ribbon Cutting event. Meanwhile our team is working hard on Arc's strategic rebranding and marketing initiatives - first-up, be on the lookout for a new name coming soon!...
A few of the official and unofficial Howell team members stopping for a photo opp with The City of Wmbg folks. Happy 10th Anniversary Farmers Market!...
McDonald’s losing Millennial audiences; suffering in sales of product to 20-somethings; major menu redo to gain market share. While a thoroughly interesting issue and story, one of which I’ve regarded curiously lately (see my retweet at R_TiffanyAnne) I knew in this issue of Ad Age...
Howell Creative Group team members presented “Tips for a Great Website” to the Virginia Association of Chambers of Commerce Executives (VACCE) at the "Annual VACCE Institute Program & Conference" in Williamsburg. During an interactive workshop, Howell marketing experts provided association members with valuable website-development information...
The Howell team enjoyed celebratory Sweet Frog on Friday after receiving the wonderful news on an awesome contract with The Arc of the Virginia Peninsula. We can't wait to get started with this incredible organization!...
On Monday March 4th, the Howell team closed up shop for a few hours - the whole team headed over to volunteer for the Lead Historic Triangle program, Helping Hands Historic Triangle. Honored to be serving the community today!...
Digital marketing mediums have been terrific in helping us gather all that terrific ROI info and stats. And I'm the first one to want to do everything in my power to get our client's tangible results or sales from the marketing communications we produce. After...
Howell Creative Group donated the brand development and logo design for “Hands Together Historic Triangle,” the LEAD Historic Triangle (LHT) Class of 2013 project, a program of the Greater Williamsburg Chamber & Tourism Alliance. The goal of the project is to bring together nonprofits and...
We were thrilled have a wonderful recommendation come to us from the owners of Sticks Kebob Shop. We worked with them during the months leading up to and then following the grand opening of their newest location.Howell kicked off the Stick Kebob relationship with a...
Howell Creative Group won an American Graphic Design Award for marketing collateral they developed for the Virginia Institute of Marine Science (VIMS). The competition, which is open to professionals in the graphic arts community, receives thousands of entries annually.“Among its many projects, VIMS’ work in...
Kathy Howell had the exciting opportunity to meet the First Lady of Virginia Maureen McDonnell at the Women's Initiative Network luncheon in Richmond. The First Lady and author Mary Miley Theobald were there to discuss the publication of Theobald's beautiful new book about the Executive...
To Everyone at Howell Creative Group, This October, I proudly became part of Howell Creative Group as a part-time intern. The reason that I chose Howell was that I was taking Advertising & Marketing Communications class for my Marketing major, and that I was hoping...