Howell Creative Group | Brand Protection “Situation”

18 Aug Brand Protection “Situation”

Posted at 23:14h in Abercrombie and Fitch, flipside, Jersey Shore, News, public relations by Howell Creative Group 0 Comments

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Protecting brands has risen to a new level…or maybe I should say fallen.

Abercrombie & Fitch is paying Michael “The Situation” of Jersey Shore to NOT wear their branded clothes.

Is it real outrage – or just PR? We used to say that all PR was good PR, but sometimes doesn’t it just seem like trash is trash? What’cha think?

http://www.cnn.com/video/#/video/bestoftv/2011/08/18/exp.am.abercrombie.hanft.cnn?iref=allsearch