Digital marketing mediums have been terrific in helping us gather all that terrific ROI info and stats. And I'm the first one to want to do everything in my power to get our client's tangible results or sales from the marketing communications we produce. After...
To Everyone at Howell Creative Group, This October, I proudly became part of Howell Creative Group as a part-time intern. The reason that I chose Howell was that I was taking Advertising & Marketing Communications class for my Marketing major, and that I was hoping...
The brand new Chanel No.5 commercial starring Brad Pitt recently went viral online, receiving over 5.6 million views on a single YouTube video. This is the first time that Chanel hired a spokesman for its signature fragrance. In the past, their spokeswomen...
Since political parties are purchasing most of the television inventories as we approach the 2012 election, online-video inventory has become an alternative place for candidates’ 30-second ads. Mixpo, an online-video-advertising technology company, has determined that the spending in 2012 could be seven times what it...
As networks are trying to fit more commercials into their airtimes, it appears that some satellite broadcasters are coming up with new ways for viewers to skip them altogether. A new feature called AutoHop,included in Dish digital recorders, allows viewers to skip commercials on...
JCPenny’s new “everyday low pricing” policy, similar to Walmart’s, has gotten off to a terrible start. The new marketing campaign, that ditches the hundreds of sales offered throughout the year and instead goes with what is touted as a simpler approach, offering low predictable pricing,...
Despite the increasing doubts about the social media sector in the wake of Facebook’s shaky IPO, more companies are turning towards using Twitter’s hashtag in their marketing campaigns to make advertisements more “personal” to viewers. For example, one short NASCAR ad showed driver Brad Keselowski...
Color has played an important part in U.S. history. Often the popular colors that emerge during certain time periods are keys to understanding the complex moods of a generation. Just thinking back to a high school U.S. History class,...
Shakespeare said it best when he penned Juliet’s famed line, “What’s in a name?” But could it be possible that calling a rose by another name does make it lose its sweetness? What if instead that which we call...
Pinterest. The utterly addicting, high enjoyable online 'collage' that has taken the social media world by storm. For those of you unaware of the wonder that is Pinterest, I quote from their website: "Pinterest is a virtual pinboard that lets you organize and share all...
I’m sitting on my lunch break, catching up on a few neglected Words With Friends games on my iPhone. After entering in my amazing 71-point word (love those triple letters on a triple words), I’m forced to spend a few seconds on an...
Google announced last week that they are designing an alternative to their AdWords program, called Dynamic Search Ads. The concept is quite simple: instead of using a keyword and matching it to a relevant page, Google is taking a page and matching it to a...
While I was writing this blog, we received the sad news that Steve Jobs had passed away. What a wonderfully creative legacy he leaves behind, and I can't help but wonder what amazing "inventions" we'll miss.Vrginia Business magazine had a great article in its September...
Way back when, my late father, who was managing partner in a large accounting firm, complained that many of the young people coming on board didn't know how to write properly. While these college graduates displayed sufficient talent for performing accounting tasks, the reports they...
Protecting brands has risen to a new level...